MESSENGER MARKETING &
WHY FACEBOOK MESSENGER?
Facebook Messenger is the #1 app in the US and Canada with over 1.3 billion active users.
It is the most engaging channel with average 80% open rates and 4 to 10 times higher Click through rates compared to email. Your audience already uses Messenger everyday and your business should be a part of that conversation.
LET US HELP YOU LEVERAGE THE POWER OF MESSENGER TO START CONVERSATIONS
We build marketing and sales funnels in Facebook Messenger
We build marketing and sales communication automation in Facebook Messenger
We build prospect and customer journeys in Facebook Messenger
PEOPLE ARE RESPONDING TO FACEBOOK MESSENGER IN RECORD-HIGH NUMBERS
In a time when people are experiencing more and more “email fatigue” Messenger Marketing offers a new and exciting way to start conversations. When you send a prospect a Facebook message through messenger, they’re far more likely to view and click through on actions requests than they would with an email marketing message.
WHY MESSENGER MARKETING?
80% + OPEN RATE
50% or more Click Through Rate
Easy to Share
20% Open Rates or less
5% Click Through Rates or Less
Emails are filtered for Spam
Over Saturation of Emails
Not Always Mobile Friendly
Facebook Messenger has a greater reach, higher levels of engagement, and more interactive capabilities than email. Messenger sequences are much faster than email campaign sequences.
With an email campaign sequence, after the first email, you typically wait a day or two before sending additional emails. With Facebook Messenger, you can send more messages in the next 8 seconds, 8 minutes, 8 hours, whatever you choose. One of the great things is the response is instant and you can engage in real conversations with your leads.
BENEFITS FOR YOUR BUSINESS
- Enable people to engage and take action where they are already spending their time.
- Opt-in is easy
- Initiate Conversations naturally
- Prospects can instantly engage in live chat, which helps to close sales faster and with less friction.
- Perfect for facilitating transactions, overcome objections, and answering buying questions
- Advanced List Broadcast Messaging
- More subscribers for less cost
CHATBOT IDEA #1
LEAD GENERATION & NURTURING
BUILD AN ENGAGED LIST
One of the best uses of chatbot is to collect leads and building a “list” of people that you can nurture and share future offers.
TIP: Send messages out over a few days to “onboard” people and get them excited.
CHATBOT IDEA #2
SURVEY & QUALIFY POTENTIAL CUSTOMERS
GET PEOPLE EXCITED TO BUY
Close more customers by creatng sequences that collect information, qualify people to your product or service and ask-point blank if they want to get started.
TIP: Don’t overthink it, use a typical sales script when you’re using chatbots to sell.
CHATBOT IDEA #3
INSTANTLY ANSWER CLIENTS
Provide your leads and customers with instant support by automatically answering their frequently asked questions with pre-written responses.
TIP: Pick 3-5 of the top questions you’re asked and create responses for each one.
CHATBOT IDEA #4
BROADCAST MESSAGES & ANNOUNCEMENTS
CREATE RAVING FANS
Keeping your list engaged with fresh contents, resources and offers will keep the relationship going with minimal effort.
TIP: Think about your chatbot list as another content distribution channel.
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