MESSENGER MARKETING &

FACEBOOK CHATBOTS

WHY FACEBOOK MESSENGER?

Facebook Messenger is the #1 app in the US and Canada with over 1.3 billion active users.

It is the most engaging channel with average 80% open rates and 4 to 10 times higher Click through rates compared to email. Your audience already uses Messenger everyday and your business should be a part of that conversation.

LET US HELP YOU LEVERAGE THE POWER OF MESSENGER TO START CONVERSATIONS

We build marketing and sales funnels in Facebook Messenger

We build marketing and sales communication automation in Facebook Messenger

We build prospect and customer journeys in Facebook Messenger

PEOPLE ARE RESPONDING TO FACEBOOK MESSENGER IN RECORD-HIGH NUMBERS

In a time when people are experiencing more and more “email fatigue” Messenger Marketing offers a new and exciting way to start conversations. When you send a prospect a Facebook message through messenger, they’re far more likely to view and click through on actions requests than they would with an email marketing message.

WHY MESSENGER MARKETING?

MESSENGER MARKETING

80% + OPEN RATE

50% or more Click Through Rate

More Engaging

Less Friction

Easy to Share

More Personal

Mobile Friendly

EMAIL MARKETING

20% Open Rates or less

5% Click Through Rates or Less

Emails are filtered for Spam

Over Saturation of Emails

Not Always Mobile Friendly

Facebook Messenger has a greater reach, higher levels of engagement, and more interactive capabilities than email. Messenger sequences are much faster than email campaign sequences.

With an email campaign sequence, after the first email, you typically wait a day or two before sending additional emails. With Facebook Messenger, you can send more messages in the next 8 seconds, 8 minutes, 8 hours, whatever you choose. One of the great things is the response is instant and you can engage in real conversations with your leads.

BENEFITS FOR YOUR BUSINESS

Enable people to engage and take action where they are already spending their time.
Opt-in is easy
Initiate Conversations naturally
Prospects can instantly engage in live chat, which helps to close sales faster and with less friction.
Perfect for facilitating transactions, overcome objections, and answering buying questions
Advanced List Broadcast Messaging
More subscribers for less cost

CHATBOT IDEA #1

LEAD GENERATION & NURTURING

BUILD AN ENGAGED LIST

One of the best uses of chatbot is to collect leads and building a “list” of people that you can nurture and share future offers.

TIP: Send messages out over a few days to “onboard” people and get them excited.

CHATBOT IDEA #2

SURVEY & QUALIFY POTENTIAL CUSTOMERS

GET PEOPLE EXCITED TO BUY

Close more customers by creatng sequences that collect information, qualify people to your product or service and ask-point blank if they want to get started.

TIP: Don’t overthink it, use a typical sales script when you’re using chatbots to sell.

CHATBOT IDEA #3

CUSTOMER SERVICE

INSTANTLY ANSWER CLIENTS

Provide your leads and customers with instant support by automatically answering their frequently asked questions with pre-written responses.

TIP: Pick 3-5 of the top questions you’re asked and create responses for each one.

CHATBOT IDEA #4

BROADCAST MESSAGES & ANNOUNCEMENTS

CREATE RAVING FANS

Keeping your list engaged with fresh contents, resources and offers will keep the relationship going with minimal effort.

TIP: Think about your chatbot list as another content distribution channel.

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